I am a fragrant, dioecious evergreen shrub or small tree, highly valued not for showy flowers but for the powerfully aromatic male inflorescence used to produce prized Kewda oil and perfumes.

Native to the coastal regions of South Asia, especially India (Odisha, Bengal), Sri Lanka, and Myanmar; grows wild in sandy coastal soils.

Prefers consistently moist soil, especially when young. Tolerates waterlogging and is often found near water bodies; drought-tolerant once established.

Thrives in full sun to partial shade. Grows naturally in bright, coastal light.

Loves warm, humid tropical climates (25-35°C); sensitive to frost.

Plant in sandy, well-drained but moisture-retentive soil. Space 2-3 meters apart if planting multiple shrubs.

Requires little fertilizer; an annual application of compost or organic matter is beneficial.

Botanical name: Pandanus odorifer (syn. Pandanus fascicularis); Common names: Fragrant Screwpine, Umbrella Tree, Ketaki; Family: Pandanaceae.

Generally considered non-toxic, but the spiny leaves can cause physical injury.

Moderate; helps stabilize sandy soils and contributes to a freshened, fragrant local atmosphere.

Source of renowned Kewda attar (perfume), Kewda water used in syrups and sweets, and leaves used for weaving mats and baskets; holds cultural and religious significance.

Very few pests; mainly intolerant of cold, dry inland climates; requires space due to spreading form and aerial prop roots.

Long-lived perennial; can live for several decades, growing 3-6 meters tall with a distinctive, branched form.